Championship Effort: 2-3 ZONE
Another branch just got added to the Litty Boyz International tree. A couple weeks ago we had our homie Noah (@Noahstevenson) on the podcast. Everyone responded really well to it and Kile is probably the biggest reason for that. The first half of the episode was us talking about lack care that some up & coming rappers have for their art. There’s no rollouts, no quality cover art, the songs aren’t mixed and a lot these rappers don’t put on a good show. In short, a section of rappers and artists in general from around our way just suck. And to my surprise, a lot of people echoed the same sentiment. Me and Kile aren’t into complaining about a problem we can help fix so we decided do something about it on our end.
Our friend Rich (@RichBoyOnCampus) and our other partner Nyles (@nylesxnature) are the graphic design section of the team which is under Kile’s creative direction half of the group. Taleil Brown (@tllbrwn) and Josh Prince (@Jspizzy_) are the production section of the 2-3 ZONE which is under my A&R half. Some thing just make sense. There really isn’t a lot of explaining needed. These are our friends who just happened to be insanely talented. It wouldn’t have been smart to not include them in our operation. If we can all get our work off together then everyone wins. If I’m going to bet the house then I’ll put my money on them, easily.
We have decided to link up and become a creative direction duo. Kile is handling the creative and art direction for artists. He’s the visual half of the group. I’m handling more of an A&R role. I would say guidance, but honestly I’m knee deep in the process of creating just like the artist. I’m trying to figure it out just like them. I just know I have an ear and I can be useful to a lot of rappers’ situations. I know I have an ear for which production fits certain rappers. Together we’re working under the name 2-3 ZONE. A lot of things are comparable to basketball including music. Everyone needs a team. That can’t be denied anymore. Artists are finding a lot more success with their own trustworthy teams than they are with major label. That’s why we decided early on to bring our other talented homies into the fold. We work as a duo, but we also have a team of our own.
These are the first three artists to trust us with their vision. They didn’t have to. We’re just getting started. They could’ve went people who were more experience than us and we would’ve took that on the chin and moved on, but they decided to roll the dice on us. Now it’s just up to us to deliver. I’m anxious, but I’m also excited. Aiming to network with a CEO was never my thing. I rather build something special with my team and I feel like that’s what’s happening right now. I can’t pass the opportunity to be apart of my friends’ situations. I have foresight. I know where their talent can take them. The possibilities are really endless. I’m just grateful that they saw me and Kile fit to help take their talent to the world. We looked at an office space in New Brunswick so everything is becoming real really fast. There’s room for growth and 2019 is going see a lot of that.