Three Lanes. One Finish Line.
In any sport, a team works best when everyone is firing on all cylinders and plays their individual roles to the fullest. That's what contributes to the success of the team. It'll be two years in November since me, Kile and Nyles officially started Litty Boyz INTL. It's been crazy to see the growth of not only the brand but us as people. When we started we had no intentions of taking it seriously. Matter of fact, the only reason we started the podcast was because our friends on Twitter said we were funny enough for them to actually tune in. Some of the greatest things in life start out as accidents. Now that we've realized the worth of what we started, we're at a crossroads of trying to take this brand to another level but a late night convo outside of IHOP with my bro Kile let me know that we're ready for the jump.
We never really talked about what we plan to do as individuals until that night. All of us had goals of where we wanted to take our talents before we met and we still have those same goals. That's where we'll be able to go from a local brand to full fledged creative company. Kile was running Sharks Global way before LBI was put in motion and he knows exactly where he wants to go with it. He's also delving in creative direction for all of our rapper homies/rappers in general. He's one of the best at knowing how to put a creative vision behind the music. That adds another element to what we're trying to do as a whole.
Nyles is our main graphic designer and he's also the only one that raps. Before the summer started, he had already created a music imprint called Allumé Entertainment (which means lit in French. we're wild creative). All 3 of his PRE-SZN releases had that tagged on the cover art. We have an ear for music that people respect so grabbing our talented friends and putting their music out through Allumé would be a dream come true. Allumé Entertainment, for all intents and purposes, would be our Rocafella or BluRoc. It will be our In-house creative music department that develops talent and puts the music out to the world. Nyles is in the Air Force at the moment so when he gets back he'll be working on music and ultimately a project which leads to my role in the crew.
I run our social media and handle the podcast which includes inviting the guests, promotion for the podcast, the topics etc., but this year I've fully pursued a role as an A&R. It's weird for me to say that because I've never been good with titles and everyone's trying to be an A&R. Regardless of that, I know it's something I genuinely want to do. After having a convo with Kile, it lead to us to an idea to form a Kobe & Shaq tandem for the creative direction side of music that rappers may lack on their team. I pick the beats and structure the project while Kile does the creative direction for the single, EP or album. We went from strictly doing a podcast to possibly doing consulting for the rappers that need it. sidebar: A lot of rappers need it. The expansion of the brand really depends on each of us finding our niche and now that we got that locked down, there's no telling where we can take it next. When I pass the ball to Kile or Nyles, I know their going to score and they feel the same way about me. Every player sticks to their role and the team will always win. Now's it's just time to work on getting a championship with this team we've built.